First FivePlan the first fiveyears, calmly.
Follow your pregnancy week by week, scan food and product labels against your own family standards, and keep appointments, routines, meals and memories in one place.
Designed for iPhone and iPad. Requires iOS 15.5 or later.
Food & product scanner
A label is messy. The answer shouldn't be.
Real packaging is full of nested brackets, allergen instructions and storage text. First Five pulls it apart, drops what isn't an ingredient, and checks what's left against the standards you set.
What the pack says
Raw text, exactly as it comes off the label.
What you get
Separated, de-duplicated, checked against your Family Standards.
Pregnancy
Every week, and a baby that looks like yours.
Forty weeks of illustrations, in three skin tones. Keep scrolling and the weeks move with you.
about the size of a poppy seed
Scroll to move through the weeks
Alongside the illustrations, First Five tracks appointments and scans, keeps a birth plan, logs how you are feeling each week, and can use your baby's name once you have chosen one. Size comparisons are friendly approximations, not clinical measurements.
A look inside
Seven sections, one calm app.
Home, Plan, Kimi, Scan, Food, Vault and Me.
The rest of it
Built for the whole stretch.
From thinking about a baby to the first years of school.
Stage-aware planning
Cycle, trying, pregnant, newborn or early years — the app follows where you actually are and changes what it shows.
Calendar & reminders
Appointments, scans and routines, with reminders you choose to switch on.
Kimi planning help
Short, practical answers for organising family life. Not medical advice, and it never pretends to be.
Meals & basket
Recipes and a shopping basket that crosses items off as you go, rather than making them vanish.
Family Vault
Photos, notes and milestones kept together on your device.
Family Standards
Set your allergies, avoidances and preferences once. Every scan is judged against them.
iPhone and iPad
Laid out for the screen you are on.
The same app, arranged for each device rather than stretched to fit.
iPhone
One-handed reach, a bottom tab bar, and a scanner sheet you can drag up and down.
iPad
Two-column pregnancy and planning layouts that use the width instead of stranding it.
Your data, on your device
Planning records, Vault memories and Kimi history stay local until you delete them or remove the app.
Pricing
First Five Plus
First Five is free to use. Plus is optional, and lifts the daily limits.
Two product scans and two Kimi replies each day, plus the full planner, calendar, pregnancy tracking, meals and Vault.
Unlimited product scans and unlimited Kimi replies. Billed monthly.
The same, paid a year upfront or monthly across a 12-month commitment.
First Five Plus is an auto-renewing subscription. The price is shown in your local currency in the app, and again at the App Store confirmation step, before any purchase is made. Payment is charged to your Apple ID at confirmation of purchase. The subscription renews automatically unless auto-renew is turned off at least 24 hours before the end of the current period, and your account is charged for renewal within 24 hours before the end of the current period. You can manage your subscription, and turn off auto-renewal, in your Apple account settings after purchase. Terms of Use (EULA) · Privacy Policy
What First Five is not
First Five provides organisation and general information. It does not diagnose, treat, prescribe, interpret medical scans, or replace advice from a doctor, midwife, pharmacist, health visitor or other qualified professional. Family Standards are parent-controlled preferences, not universal medical claims. Product data can be incomplete or out of date, so always check the physical label — especially for ingredients and allergens. For urgent family, health or safety concerns, use your normal professional or emergency routes.